Boutique carries the label’s women’s, men’s and accessories collections
Italian luxury fashion brand Ermanno Scervino has chosen Florida as the location of its first store in the U.S. The Florentine fashion label’s boutique is located within the prestigious Bal Harbour shopping center.
The 2,200-square-foot store reflects the concept of the brand’s stores around the world, including black smoked glass, mirrored surfaces as well as steel and concrete elements. The boutique, which carries the label’s women’s, men’s and accessories collections, also features an octagonal VIP room decorated with a Murano glass chandelier handmade in Venice.
“We chose to open our first American boutique in [Bal Harbour] because it’s one of the key locations in the States,” said Ermanno Scervino chief executive officer Toni Scervino. “Miami is continuously becoming cooler, more interesting and international.”
In addition, Scervino revealed that the company is already looking for locations in New York and Los Angeles. “We are not only focusing on retail, we are also reorganizing our wholesale distribution in the United States,” said Scervino, who added that the company might open an American branch in the next months.
Scervino commented, “Miami-is the ideal international showcase for our brand. Our retail development will enjoy a novelty-rich season, and by the end of the year we will have 50 mono-brand stores.”
After the recent Monte Carlo and Harrods store openings, the brand plans new openings in Shanghai, Kuwait City, Riyadh, Dubai, Moscow and Taipei, to reach a retail network of 50 mono-brand stores by the end of 2015.
