Artisti del Gusto – Artists of Taste serving more than just coffee
illy connects the world through coffee. Across 140 countries, on five continents, the iconic red illy square on a café or bar says “this is the place”. A place to unwind or revive. To get lost in thought, or just leaf through a magazine. To relax by yourself or engage with people whose company you love. Each a precious moment, made better by illy.
Each bar or Espressamente illy provides the illy espresso, its illy unique taste of the blend, flawlessly prepared and competent author who served in cups are small multiples of art. And it is the point where, in the area, the many initiatives the company culture and art are a further opportunity for dialogue with a loyal following, selective, attentive and faithful.
More than 50,000 fine baristas around the world proudly offer illy coffee, each integral to the legacy, knowledge and collective experience. A professional community, dedicated to the best and always aiming higher. Each an ambassador of a global vision of unrivaled quality, a spirit of openness and an appreciation for beauty.
The best baristas understand how the act of pulling an espresso, or steaming milk, are parts of a bigger whole: of a world all its own, where art, science, culture and even the simplest gesture join to please every sense.
illy confers a special designation to these best-in-class baristas: Artisti del Gusto (Artists of Taste). The status isn’t easily achieved. Rather, it is hard-earned through months of education (through illy’s Università del caffè), and close observation of what matters most: quality in the cup. An Artisti del Gusto barista has both the expertise to prepare excellent coffee, and the knowledge and passion to explain just how and why it came to be.
The ultimate goal of the Artisti del Gusto concept is to elevate baristas as professionals, taking their rightful place alongside other culinary leaders recognized for artisanship, technical skill and dedication to craft. Upon earning Artisti del Gusto status, illy rewards baristas with ongoing tools and expertise to take their career further, perhaps foremost a much-revered Cimballi XP1 espresso machine: an ideal meeting of form and function.
Ultimately, that vision is realized as a flawlessly prepared coffee made by a skilled barista and presented in an illy signature cup — enjoyed in a café or at one of the of the many cultural events illy supports worldwide.
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